How to Use Copywriting as the Winning Tool for Internet Marketing
View PDF | Print View
by: Sunita
Total views: 925
Word Count: 626
Date: Fri, 13 Jun 2008 Time: 11:11 AM
0 comments
Sales copywriting is one of the most effective tools in internet marketing today. Good article writing can literally make or break your advertising campaign, as it will dictate whether your ads and promotional material are read or not. Here are some guidelines on how to create effective and compelling press release writing.
Create a Good Headline
A good attention-grabbing headline or title is probably the most important element in any kind of content writing whether it is professional copywriting or casual blogging. It is the first and only chance you’ll get to create an impression upon your reader.
The purpose of a good headline is simple - get the first sentence read. When web users browse online, split-second decisions are made whether to read a particular article to visit a particular website. Your headline must catch the browser’s eye and lure him into reading on further.
A good headline should not only spark one’s interest, but it should also communicate a message, which will inform the reader what your article is about. It should promise some kind of unique benefit, which will serve as a trade-off for the time that will be spent reading the article. Professional copywriting services spend much of their time digesting and re-writing the headlines of their articles.
Make a Compelling Offer
Whether you are a business that wants people to browse and purchase their products, or a blogging website that wants people to subscribe or add comments, you must make a compelling offer. Make an offer that the reader can’t refuse. The more attractive your offer, the more likely a reader will choose to read your ad over a competitor’s.
Writing the Body
Good persuasive copywriting should be clear, concise, and to the point. It should feel conversational and comfortable. Keep it simple - some studies have shown that 50% of students at four-year schools and 75% at two-year colleges in the US could not understand the arguments of newspaper editorials, or compare credit card offers with different interest rates and annual fees. Keep things as simple as you can to make things as easy as possible for the reader.
Each part of your article should have a main idea with the purpose of sparking a specific emotion in the reader. Paragraphs should stay focused on the subject. Be specific in your assertions, and always explain “whyâ€Â. General statements must always demonstrate credibility with the use of statistics, expert references and testimonials. You must show your reader that you are an authority on your topic.
Stress the unique benefits of your product or service. Outlining features works in certain cases, typically for technical readers who truly need what you are offering. In other cases, you need to convince the reader that there is something in it for him. For business buyers, you need to stress the bottom-line benefits of your product features. You must be able to demonstrate that your product or service will have a significant impact on the company’s revenues or expenses. Make sure not to convey false benefits, as this will quickly put out the reader’s interest.
End your article by summing up everything, restating your offer and re-iterating how you will back it.
With these three techniques – creating good headlines, making a compelling offer, and writing a clear and concise body – you can greatly increase the chances of your article being read. For additional assistance, you can also look into a copywriting company that offers expert content writing services or SEO copywriting services.
About the Author
Sunita Biddu is an expert author and CEO of Content Axis, Inc. that offers premium quality copywriting services and article submission services. While providing top rate SEO services at http://www.SEO-Peace.com, she also writes on excellent SEO strategies. To more more about the services, please visit http://www.econtentaxis.com
Rating: Not yet rated
